![]() ![]() But brain injuries are quite common, occurring to 2.5 million Americans each year. “And that message would be that it’s not just about your brain – your right lobe, your left lobe – instead it’s really more about you,” she said.Ĭonnors explained that brain injuries, whether traumatic or acquired in some other way, can make people feel apart from others. ![]() Instead of concentrating unilaterally on brain injury, Connors said partnering with Nutcase has allowed her to take the BIAA in a bit of a new, more holistic direction. “At BIAA we have been doing brain injury awareness for 35 years, and in just those few minutes at the Nutcase site I realized how we needed to move forward.” “It was really an ‘Ah-ha’ moment,” Connors said. “It only took a few seconds at the Nutcase website for me to realize I had a happy smile on my face because there were immediately three helmets I could totally see myself wearing,” Connors said.Ĭonnors said she was so drawn to the message inherent in our brand: We all love our brains, and a Nutcase helmet is not only a way to express that, but it’s also a way to express individual personality. This three-way partnership is truly a meeting of the minds, said BIAA CEO Susan H. In addition to our partnership with world class trials rider Ryan Leech, Nutcase has entered into a partnership with the Vienna, VA-based Brain Injury Association of America (BIAA) organization. Next month is Brain Injury Awareness Month, and Nutcase has some happy news. ![]()
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